I recently came across this T Magazine article by Suzy Menkes after taking my weekly trip over to Susie Bubble's blog. After reading it, I had a lot of things I agreed with her on, a few that I didn't, and a few things I was a little confused about.
Ms. Menkes starts off the article by mentioning the differences between what NYFW used to be, and what it has become. In fact, there aren't many. Once upon a time, everyone was there solely to see a collection, form an opinion on that collection, write or talk about it, and repeat. Now, people go to see a collection, form a less perceptive idea on the collection, write or talk about it, see lots of nice fashionistas wearing nice clothes and write or talk about them too. So since the rise of the fashion blogger, many people now have an opportunity to command attention through clothing, and the time to do so is during fashion week.
Suzy Menkes disapproves of these "poseurs", because they do not seem to have earned their right to fame. It is no longer as difficult for the paparazzi to sieve the well-dressed from the bland. They are now"famous for being famous." I however, have to disagree. They are not famous for being famous, but are famous for having the ability to create art out of what they are given. Yes, some of the things worm may seem far out, but the magic of seeing two people running around in a Derek Lam piece, and yet wearing it in two completely different ways is inspiring, and, frankly, beautiful. I do, agree, however, that we have adopted a "look at me" style of dressing (I freely admit to it, since this is a personal style blog). That is not a problem, in my eyes. While Ms. Menkes waxes increasingly nostalgic over "how different things were when cool kids loved to dress up for one another — or maybe just for themselves, "I think she fails to take into account the fact that a lot of these people are dressing for one another and themselves. The fashionable are the cool kids, and if you are an extroverted human being who enjoys adulation from those you may never meet, as many are, you are, in a sense dressing for yourself as well. The point of personal style is that there is a trademark that is uniquely yours, that you have developed and edited over time. And so what if it's out there, crazy, or impractical?
Well, the author argues that these unsubstantial bloggers have, in fact lost, and not gained an individual identity through becoming famous for wearing expensive stuff, because they "are used to promote the brands that have been wily enough to align themselves with people power." I doubt that a reasonable blogger would align themselves with a brand they don't like or that doesn't align with their ethical values for the sake of money and fame. I'm not going to glorify bloggers here, simply because I'm aware many do so, and I'm almost convinced it will blow up in there faces sooner or later. What interests me about her perspective here is that she included the word "used." It gives a sense that bloggers, starting out fresh in the late 2000's were snapped up willy-nilly and promptly exploited by various brands looking for new means of publicity. It wasn't a congenial partnership where both parties loved one another and worked towards each others' best interests and a common goal. And while it can be said that this is a situation that has happened in the past, I doubt that these companies were even receptive to the use of fashion bloggers as a form of media. It seems to me that they had to prove to these corporate giants that they were worthy enough to hang with the big dogs, by reaching and influencing hundreds of thousands of people, affecting sales, documenting events, visually representing the brand in the best light possible, etc. And all these things tended to be split up into marketing, visual merchandising, and press, so finding one person who claimed to be able to do them all would have been a bit dubious.
Suzy Menkes criticizes the acuity of many a fashion blogger by claiming that they generally lack perceptive, succinct commentary (I am personally incapable of succinctness, so I thought Twitter would help me with that). In that regard, I'd say she was wrong. You don't need a degree to be a pro in the fashion world. Going to school to learn advanced sewing techniques and dropping out of school to spend your time practicing advanced sewing techniques have the same outcome. So it goes in the world of fashion. Yes, someone may have a degree as a stylist, but someone else may never have stopped playing dress up. The end result? They are both skilled in color theory, pattern, cut, and texture.
At the end of the article, she claims that
...Something has been lost in a world where the survival of the gaudiest is a new kind of dress parade. Perhaps the perfect answer would be to let the public preening go on out front, while the show moves, stealthily, to a different and secret venue, with the audience just a group of dedicated pros — dressed head to toe in black, of course.
I daresay this argument may not hold true for a few reasons; not only does she mentions Anna Dello Russo and her qualifications as a renowned designer and fashion editor, then denounces the way she dresses, brusquely deeming it "look at me" fashion, but she later proceeds to cast fashion shows as an underground, into-it-before-it-was-cool sort of event, where no one wants any attention at all, but want to focus all energies on the designed collections*.
Because the "common person" has had such a huge impact on fashion weeks in general, restricting it to those who have a degree and a monochrome wardrobe to show for their accomplishments is a little short-sighted. It's better to keep who will be wearing these clothes in mind. And if it's gonna be that girl next door or the guy you met at that club, let 'em in, in all their gaudy, overly accessorized glory.
*Strangely, a good-sized bunch of designers didn't want to show this past Fashion Week. Is this why?
Obviously, I need to end by explaining yesterday's non-post. Well, I didn't actually finish writing this post on time, and I was at my school's fashion show last night (which is actually a surprisingly big deal in Pittsburgh). I took as many pictures as I could, and then went to the afterparty which was awesome because it was like, chaperoned by big security guards, so generally everyone (especially the legally drunk people) were kept under control. I basically want to do this for the rest of my life. #NYFWFall'13?

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I have some mixed feelings too. What makes professionals wearing given clothes or selling content to advertisers different from bloggers.
ReplyDelete@Usman Tahir Thank you for dropping by the blog! Glad you enjoyed the post.
ReplyDelete@THE DIVINITUS That's a really interesting point you ring up, I'd never married those two ideas before. There really is not much of a difference when celebrities wear clothing for advertising vs. when bloggers do the same. I do think however, that many people see the "fault" in it because celebrities are famous for acting, or singing, or some other form of talent (alternately, being a Kardashian), while many don't see bloggers, especially those who want free clothing from brands to advertise, as being famous for anything other than being selfish and vapid. I personally wish I could get free clothes all the time, but I'm aware that it's not what I started out my blog to do, and if it happens, sweet, but I'm not running around trying to get sponsored or anything. Plus, buying some things with your own hard-earned money is, in a lot of ways, more rewarding that getting it as a present.
Thank you so much for sharing your thoughts, and your blog is stunning and awesome. You and Ivania Carpio of Love Aesthetics should do a B&W collab or something.
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I am choosing to brush the Suzy Mendes article under the rug as it just seems yet another Editor attack on bloggers because we have deemed to find an original way to enter the industry we love as there are limited available in the fashion writing industry. Yes there are the peacocks but so what it is the photographers that take their picture and outsiders claiming oh look at those silly fashion people when the truth is there are so many fashionable people.
ReplyDeleteFashion Week is an atmosphere and I agree that London Fashion Week needs to scale down but just because the French dress in blazers and black doesn't mean that is the only way to convey style
I think this is what irks me the most; the shift of focus onto fashion bloggers is merely a progression. The fashion world has experienced a shift of this proportion before in the form of the 'celebrity'. Anna Wintour placing someone other than a model on the front cover of Vogue was sniffed at by many too and now they are readily accepted as part of the fashion circuit. Perhaps this too will be the case for fashion bloggers. What Menkes seems to be missing out on here is that fashion, its players and its audience is ever evolving and that that should be embraced.
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@Adorngirl YES! I completely agree with your last point. I'm honestly sick of style being compared to "French Chic". I don't know if it's a cultural thing or wha, but as much as I appreciate it, it's not the way I, and many others, like to dress. That doesn't mean we can't be professionals with brains and valuable insight in the fashion industry. Thanks for sharing! ♥
ReplyDelete@Ramona Hux I'm super gald you brought this up, because when I wrote this, I really wasn't thinking about it in a historical context, so your comment, Leandra Medine's response, and the IFB post on the topic really got the gears in my head turning. The evolution of fashion is really scary, because everyone knows that no one's job or skill set is secure. New desires are realized by people everyday, and there are others who can cater to them. Instead of pointing fingers at the newest stage of evolution, we can instead learn from them and vice versa, where skill sets are shared, not envied and ridiculed.
I appreciate your taking the time to respond to this post :D
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Hello Khadijat !
ReplyDeleteCongrats for your feature and then nice answer to Suzy Menkes'article.
I agree with everything you wrote and the answers you gave to other people. But I would like to add that the positive thing about Ms.Menkes'article is that the "blogosphere" reacted and did some self reflection. Eventhough you said your blog is a personal style I would argue that unlike your fellows, you don't only post pictures, you add your thoughts something which is lacking in the genre of personal style blogging.
I do think that there is already a shift that has been done since this article (dare I say even a little bit before), bloggers who were usually silent and didn't write so much, did give an answer. I also noticed that more thoughtful fashion blogs are popping out these days, analyzing collections, giving an opinion on a trend or simply analizing the industry, something that hardly existed before. And I must say that I appreciate this change. Visual is important, but words are also significant when used wisely.
Shug Avery of Incognito
http://www.thinkincognito-eng.blogspot.com
@Shug Avery Thank you so much for such an eloquent response, and I completely agree with you on everything!
ReplyDelete(also, I'm flattered)
I wonder if the shift towards needing to have thoughtful opinions will result in a "Weeding out" of sorts when it comes to fashion blogs, or would people's "thoughts" and "opinions" really end up as regurgitation of someone else's?
No one really likes to be wrong, and in terms of fashion, "playing it safe" can be easily overlooked. But if the new "thing" is to provide something for the audience to read, it may end up that few will put themselves and their ideas out there to be criticized and scrutinized by complete strangers. If you are right about the direction in which this is going, the world of fashion blogging is bound for a very interesting future.
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